A CIO is no longer a person managing IT infrastructure, software applications deployment and keeping them running . The role today calls for closer involvement with the marketing team too. The customer feedback or competition provides a lot of data to the marketing team who in turn look upto CIO to slice and dice the data to re align their marketing strategy. The data is all about changing customer demographics, customer influencers, competition, income parity, cultural influence and pricing models. CIO needs to analyse these data and for this Data analytics is an essential tool.
Data analytics is crucial is for a business to survive and move forward. There are many software tools available to do this work and CIO would need experts to help them to analyse and interpret the data.
“Data analytics converts raw data into actionable insights. It includes a range of tools, technologies, and processes used to find trends and solve problems by using data. Data analytics can shape business processes, improve decision-making, and foster business growth”.
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THE PULSE by Sivakumar Gopal 