Marketing is all about enhancing both the innate and absolute needs of human population – sensual, egoistic, pompous, lustrous, gobbling, auditory, bodily and mental. Today, AI is helping the marketeers to visualise these needs and also create them with wide variations. The result is that you have a plethora of options that tempt you to empty your wallets.
Our daily personal and work lives are going to be more controlled and tightly scheduled to get the best out of the gadgets that we experience.
We will not be allowed to deviate from the way these products guide / control us but the software developers or product designers are the ones who will re-write how they will have to function or change based on how we perceive our thoughts or needs. There is constant innovation of products from tech giants, hand-held device or electronic appliance manufacturers, auto or machinery makers; and a marketing war is on our hands with artificial intelligence overtaking our natural intelligence. There is no doubt that AI is an evolution of human intelligence and a machine algorithm works on itself to multiply the possibilities of AI in a wider canvass.
With all these developments, we still have the option of moving away as a subject in this marketing blitzkrieg and we could lead a blissful life that resonates more with nature and that quells materialistic expectations to achieve an inner peace.
Are we game for this life today and in the future?
THE PULSE by Sivakumar Gopal 