No CEO or a Marketing director would want to experience a situation when their business gets into a deep trouble due to mounting customer complaints, product failures, legal issues or safety concerns. It is a do or die situation for them to resurrect the image of the brand or product and to resort to avertingContinue reading “Crisis Marketing”
Category Archives: Marketing
Building a Brand
A brand conveys an emotion, an identity, the benefits, a social message and the ability to make the audience imagine or get assured of THE PROMISE, the product or service that it represents.
Marketing Strategy – how does it get impacted by other factors
In a competitive market, the focus for a product company is mostly on improving the sales and retain or gain market share in a specified period of time. There are factors within and outside of the company that impact the marketing strategy of a company. The leadership of a business firm attempts to build aContinue reading “Marketing Strategy – how does it get impacted by other factors”
Efficient & Effective Sales Organizations
Push marketing and Pull marketing strategies are deployed depending on the product life cycle phase.
It’s a War – Artificial Vs Natural
Marketing is all about enhancing both the innate and absolute needs of human population – sensual, egoistic, pompous, lustrous, gobbling, auditory, bodily and mental. Today, AI is helping the marketeers to visualise these needs and also create them with wide variations. The result is that you have a plethora of options that tempt you toContinue reading “It’s a War – Artificial Vs Natural”
THE PULSE by Sivakumar Gopal 