Marketing Strategy – how does it get impacted by other factors

In a competitive market, the focus for a product company is mostly on improving the sales and retain or gain market share in a specified period of time. There are factors within and outside of the company that impact the marketing strategy of a company. The leadership of a business firm attempts to build aContinue reading “Marketing Strategy – how does it get impacted by other factors”

It’s a War – Artificial Vs Natural

Marketing is all about enhancing both the innate and absolute needs of human population – sensual, egoistic, pompous, lustrous, gobbling, auditory, bodily and mental. Today, AI is helping the marketeers to visualise these needs and also create them with wide variations. The result is that you have a plethora of options that tempt you toContinue reading “It’s a War – Artificial Vs Natural”