createconsumer – THE PULSE by Sivakumar Gopal

How do we eat and what we eat today?

Newer marketing techniques and lack of quality time to prepare home cooked food drives people of all ages to opt for Ready-to-Eat foods that are both healthy and unhealthy.

Create a Product or a Consumer?

Peter Drucker had said that the purpose of business is to create a consumer. How true is this statement with the Start-ups and the Unicorns of the past decade creating new consumers of products and services? What drives the efforts of a business to create a consumer? Is it a strategy or a structure? whatContinue reading “Create a Product or a Consumer?”