The most dreaded word in any organisation is Re-org. It sends shivers down the organisation pyramid. Usually a few select senior leaders with the help of an external consulting firm gets into this exercise and the outcome is either a great hit or a damn squib.
It may be noted that a business reorg due to a merger or acquisition is different from a structural & operational reorg of a running business.
There are multiple reasons why re-org is attempted by a CEO or the Board of Directors.
- the organisation’s top line is not growing enough to keep pace with the industry growth. New opportunities are not pursued.
- the CEO himself had just taken over with a mandate that a double digit growth needs to be assured. The first thing he attempts to do is an re-org.
- there are too many senior leaders in the same role for many years and a sort of complacency or duplication of responsibilities has set-in that impacts the organisation’s performance.
- the organisation is drifting away from
being customer centric and long time customers are parting ways. - a new acquisition or merger has happened and a new org needs to be created to accommodate the executives of the acquired / merged entity.
- the organisation has turned into a behemoth and is no longer nimble to absorb the changing technological trends and show consistent growth and profitability across all revenue streams.
- a recent dent in the brand image of the business due to an internal operational issue or a market reaction or increasing customer complaints compels CEO to shuffle leaders.
If the re-org doesn’t produce the desired results, chaos sets in, leaders lose focus and the employees become a confused lot. Attrition happens fast and new hires are not on-boarding. The old org’s hang over and hierarchy still rule the day to day operations and the new org is unable to take complete control. Conflicts happen at all levels and customer interests are compromised. Revenue streams are juggled and sales teams are demotivated.
Reorg is mostly an organisation’s internal matter and when it fails, skeletons are out in the open and the blame game starts. A successful reorg exercise should clearly consider:
- communicate, why reorg is needed
- get the buy-in from all stake holders
- define new responsibility matrix
- name unit and sub-unit owners
- lines of business to be dropped/added
- new revenue streams
- expected increase in top/bottom lines
- customer retention strategy
- internal and external threats to org
- employee retention
- revised competitive strategy
- finally be empathetic to employees
A reorg helps some and disappoints many. So due care must be exercised before it is conceived and implemented.
