Strategy – THE PULSE by Sivakumar Gopal

Does strategy need to be short sighted or far sighted?

In today’s business, a strategy needs to be a for a shorter period of time as there are compelling challenges in front of the business leader to encompass ESG mandates, technology disruptions and stakeholders’ expectations.

Create a Product or a Consumer?

Peter Drucker had said that the purpose of business is to create a consumer. How true is this statement with the Start-ups and the Unicorns of the past decade creating new consumers of products and services? What drives the efforts of a business to create a consumer? Is it a strategy or a structure? whatContinue reading “Create a Product or a Consumer?”