sivakumargopal

Marketing Strategy – how does it get impacted by other factors

In a competitive market, the focus for a product company is mostly on improving the sales and retain or gain market share in a specified period of time. There are factors within and outside of the company that impact the marketing strategy of a company. The leadership of a business firm attempts to build aContinue reading “Marketing Strategy – how does it get impacted by other factors”

Value creation or Valuation?

What is the role of a CEO of an organisation? Is it Value creation or Valuation? For long, we had known that the purpose of a business was to help the society and to protect the interest of all stakeholders. Today, there are many who think that the purpose of business is to make hugeContinue reading “Value creation or Valuation?”

Ethics in Business

We are hearing one more CxO title added in recent times by corporates – Chief Ethics Officer. I am intrigued not by the title but by the very necessity of such a title. Why do corporates need to proclaim they have such a person and make a claim that all is fair & good inContinue reading “Ethics in Business”

Happiness is the measure of Success

Happiness is the measure of our success, whether we are students, home makers, working individuals or CEOs of company. It is our ability to see good things in the way we carry out our responsibilities and feel positive about them, gets us happiness. We sometimes feel remorse that a particular thing has not gone wellContinue reading “Happiness is the measure of Success”

Evolution of Writing ✍️

Palm leaf writing Nail Inscriptions Bird feather writing Fountain pen writing Mechanical Typewriter Ball point Pen Electric/ Electronic Typewriter Electronic Printer Inkjet Printer Laser Printer Voice Printer Digital Printing 3D Printing . . . Over the last many centuries, the art and the method of writing have taken many forms. Have the human thoughts alsoContinue reading “Evolution of Writing ✍️”

Culture Change in Organisations

Came cross this interesting chart about titles that speaks about the ingredients for a successful change of culture in organisations. Kudos to those who had helped to make it. I am sure the above titles are worth reading and some are in my reading list. In today’s fast corporate world, people hardly get time toContinue reading “Culture Change in Organisations”

People can discard you but not your brain

We have been hearing a lot about people leaving organisations after a long stint. Many leave voluntarily and some involuntarily. When someone is laid off, they are just letting you go, taking away your job but not your intellectual capability. Believe that your strengths are unique and your brain power could much more fabulous workContinue reading “People can discard you but not your brain”

Branding & Marketing

Many think that both branding and marketing are the same and focus only on one activity. It is not so. A brand is assiduously built over a longer period of time and marketing is all about maximising sales revenue y-o-y. A Brand is nurtured to retain customer loyalty, confidence, trust and fairness in dealing withContinue reading “Branding & Marketing”

Are we unique?

What makes some of us think that we are unique and way ahead than the others – Achievements? Salary? Position? Clout? Social followers? Skills? Degrees? Making the best use of available opportunities, having the willingness to mutually exchange advantages to collaborate with others and co-creating successful careers or business models are essential to become unique.Continue reading “Are we unique?”

Pride & Humility

They never walk together as long as we know the difference between “who is right” and “what is right”. No one teaches you the difference either.It is how we shape ourselves to learn the difference through our experiences and feedback from others. It is a struggle we encounter every day. The sooner we tame it,Continue reading “Pride & Humility”