A brand conveys an emotion, an identity, the benefits, a social message and the ability to make the audience imagine or get assured of THE PROMISE, the product or service that it represents.
Author Archives: sivakumargopal
Imbibing moral values in kids – Story telling
There is a grave concern that children get swayed by hate speeches and actions that impact them in a negative way and alter the views of their thoughts on what is right and just. This has a consequent effect on our social fabric that binds the people to live in harmony. For generations before us,Continue reading “Imbibing moral values in kids – Story telling”
Family Businesses Today
Project Management Today
Disruptions in technology, Changing external environment, diversity in people and varying cultural tendencies of people involved are new challenges today for a Project Manager and for the organisation.
Project Management and Digital Disruptions
Project management has been a subject of great importance and relevance in all industrial and Information Technology projects. As new technologies are getting adapted, the way the projects are run need modifications to include the methods to counter the impact of those technologies. Digital disruptive technologies like Artificial Intelligence, Machine Learning and Automation greatly impactContinue reading “Project Management and Digital Disruptions”
Marketing Strategy – how does it get impacted by other factors
In a competitive market, the focus for a product company is mostly on improving the sales and retain or gain market share in a specified period of time. There are factors within and outside of the company that impact the marketing strategy of a company. The leadership of a business firm attempts to build aContinue reading “Marketing Strategy – how does it get impacted by other factors”
Value creation or Valuation?
What is the role of a CEO of an organisation? Is it Value creation or Valuation? For long, we had known that the purpose of a business was to help the society and to protect the interest of all stakeholders. Today, there are many who think that the purpose of business is to make hugeContinue reading “Value creation or Valuation?”
Ethics in Business
We are hearing one more CxO title added in recent times by corporates – Chief Ethics Officer. I am intrigued not by the title but by the very necessity of such a title. Why do corporates need to proclaim they have such a person and make a claim that all is fair & good inContinue reading “Ethics in Business”
Happiness is the measure of Success
Happiness is the measure of our success, whether we are students, home makers, working individuals or CEOs of company. It is our ability to see good things in the way we carry out our responsibilities and feel positive about them, gets us happiness. We sometimes feel remorse that a particular thing has not gone wellContinue reading “Happiness is the measure of Success”
Evolution of Writing ✍️
Palm leaf writing Nail Inscriptions Bird feather writing Fountain pen writing Mechanical Typewriter Ball point Pen Electric/ Electronic Typewriter Electronic Printer Inkjet Printer Laser Printer Voice Printer Digital Printing 3D Printing . . . Over the last many centuries, the art and the method of writing have taken many forms. Have the human thoughts alsoContinue reading “Evolution of Writing ✍️”
THE PULSE by Sivakumar Gopal 