Author Archives: sivakumargopal

Create a Product or a Consumer?

Peter Drucker had said that the purpose of business is to create a consumer. How true is this statement with the Start-ups and the Unicorns of the past decade creating new consumers of products and services? What drives the efforts of a business to create a consumer? Is it a strategy or a structure? whatContinue reading “Create a Product or a Consumer?”

Start-up Entrepreneurship – Innovate, Create or Adapt

Start-up Entrepreneurship is about being practical and aware of what works and what does not. The spark in someone with an idea alone is not enough to go an Entrepreneurial way. It is about expanding that idea,  checking if a similar one is already in the market, which market segment will be receptive to that ideaContinue reading “Start-up Entrepreneurship – Innovate, Create or Adapt”

Organizational Hierarchy

An hierarchy is derived from an organization’s strategy for reaching its consumers or customers. It may manufacture a product or trade in a product or provide a service but each activity defines its operational layers that determine the fastest way to make a decision and implement it. Larger organizations tend to build overlapping layers inContinue reading “Organizational Hierarchy”