sivakumargopal

Efficient & Effective Sales Organizations

Push marketing and Pull marketing strategies are deployed depending on the product life cycle phase.

3P’s of Profession, today – Passion, Priority and Paycheck

Professional dilemma – continue with an unhappy job routine or do something different?

Cleaning the mind – my way

A struggle always goes on inside me. Am I doing the right thing? Is my action a reflection of what I think and how I change myself toward a cleaner and clearer way of mending my mind? When I say a ‘cleaner or clearer way’, it is about my conscience of doing the right thingsContinue reading “Cleaning the mind – my way”

It’s a War – Artificial Vs Natural

Marketing is all about enhancing both the innate and absolute needs of human population – sensual, egoistic, pompous, lustrous, gobbling, auditory, bodily and mental. Today, AI is helping the marketeers to visualise these needs and also create them with wide variations. The result is that you have a plethora of options that tempt you toContinue reading “It’s a War – Artificial Vs Natural”

Cherry picking the right talent

Cherry picking the right talent

Working on yourself is tough

We are what we are today and we have chiseled us to be in that shape, both internally and externally. Rather we have allowed others to make us chisel into our shape. Don’t we think it is totally in our control to be what we would like or appear to be. Working on yourself isContinue reading “Working on yourself is tough”

Future Proof your life

“20 thrilling technologies that will change lives 20 years from now”

Little thoughts….

Sometimes the wrong train takes you to the right station. Situations don’t make you happy, we make them happy and memorable too at times. We chase dreams, nightmares chase us. Choose the right approach towards life. Reality is like a clear water, you see it only after a long & patient wait. Don’t try toContinue reading “Little thoughts….”

Economy and Confidence

Economy is about confidence. When a bond is issued by a Government, it promises to pay back the bearer in future. The bearer is confident that his/her money will be paid back by the Government. The world relies on confidence between people, banks, governments and countries. If a link is broken in a chain ofContinue reading “Economy and Confidence”

Business Sustainability over a century – An Indian Model

There are numerous business houses in India that have survived many decades and some of them are older than 100 years. The founding fathers of these businesses had such a great vision and foresight of how their businesses needed to survive long years in the interest of community and economy of the nation. They hadContinue reading “Business Sustainability over a century – An Indian Model”