Strategy
Category Archives: Strategy
Perils of Re-org
The most dreaded word in any organisation is Re-org. It sends shivers down the organisation pyramid. Usually a few select senior leaders with the help of an external consulting firm gets into this exercise and the outcome is either a great hit or a damn squib. It may be noted that a business reorg dueContinue reading “Perils of Re-org”
Does strategy need to be short sighted or far sighted?
In today’s business, a strategy needs to be a for a shorter period of time as there are compelling challenges in front of the business leader to encompass ESG mandates, technology disruptions and stakeholders’ expectations.
Crisis Marketing
No CEO or a Marketing director would want to experience a situation when their business gets into a deep trouble due to mounting customer complaints, product failures, legal issues or safety concerns. It is a do or die situation for them to resurrect the image of the brand or product and to resort to avertingContinue reading “Crisis Marketing”
Marketing Strategy – how does it get impacted by other factors
In a competitive market, the focus for a product company is mostly on improving the sales and retain or gain market share in a specified period of time. There are factors within and outside of the company that impact the marketing strategy of a company. The leadership of a business firm attempts to build aContinue reading “Marketing Strategy – how does it get impacted by other factors”
Efficient & Effective Sales Organizations
Push marketing and Pull marketing strategies are deployed depending on the product life cycle phase.
India’s Turning Point – Challenges & Opportunities — Archives
I am happy to share the outcome of the year-long research done by McKinsey Global Institute. The findings are important in the context of Covid-19’s effect on health and economy. Though people have not returned to work at the levels that existed before Covid, it has been steadily recovering. Covid and lockdowns have taken a […]Continue reading “India’s Turning Point – Challenges & Opportunities — Archives”
A Creative Organization
Growth is impossible without continuously executing new ideas to become leaders.
Create a Product or a Consumer?
Peter Drucker had said that the purpose of business is to create a consumer. How true is this statement with the Start-ups and the Unicorns of the past decade creating new consumers of products and services? What drives the efforts of a business to create a consumer? Is it a strategy or a structure? whatContinue reading “Create a Product or a Consumer?”
I.C.F.D
Organizational Strategy & Delivery
THE PULSE by Sivakumar Gopal 